China’s 2020 Three Red Line policy limits developers' abilities to acquire debt, pushing them to exit early and sell enbloc. GreenTree, an investment sales operator, uniquely benefits from the Three Red Line policy. Around half of China’s 200 bond issuing developers are unable to acquire new debt due to the policy.
GreenTree, an investment sales operator, acquires completed enbloc projects from illiquid developers and strata sells the individual units. GreenTree creates a sales and marketing strategy, purchases developers enbloc projects, positions the asset, implements our sales management team, implement our IT BPM and DMS systems, strata sells the individual property deeds, and provides post sales leasing and property management to buyers. We are able to obtain discounts from developers because we solve developers debt and liquidity problems, and we have the sales, marketing, and positioning ability that developers lack.